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This website bigbluestuff.com has the following in the homepage, "Hope is not a strategy for success,." We analyzed that the website also stated " To improve performance something must." It also stated " Your organisation is an idea with people added. Inspire them, stuff happens! Your potential P minus your interference I equals your performance P. The narrative strand that runs through all of BigBlueStuffs. Engagements, whether major infrastructure projects or performance coaching, is that of change. Inspire - Engage - Perform." The header had What we do as the highest ranking search term. It was followed by performance, consulting, and big which isn't as ranked as highly as What we do. The next words they used was blue. stuff was also included but will not be seen by search parsers.